Stacked is a new designer dessert restaurant with the mission of bringing the humble pancake and waffles to designer dessert status.

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With a simple clean brand they could position themselves against more homely style cafes and restaurants. With a brand new menu and an ambitious goal to shift the idea that designer is cold and slick (even though it is) they wanted to bring some warmth , fun and a cool factor into their dining experience while keeping things minimal.

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Their brand had to work across social media as their main driver to get attention and increase customer engagement with their brand, encouraging user generated content, digital experiences, hidden menus, social only items that their customers get to discover.

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As a concept restaurant dining experience, bringing all of the brand experiences together and working seamlessly is the biggest challenge.

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