Complete Granola is the creation of Mel and John from Australia. Made in small batches and designed to be nutritionally balanced

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Like many bootstrapped entrepreneurs, Mel and John started making Complete Granola for themselves , family and friends. Word got out and so did their Granola, ending up on the menus of local cafes and local supermarkets. Unlike most commercial granola on the shelves, Complete granola is just that, completely balanced for a nutritious, healthy and balanced diet to fit in with active and health conscious customers.

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The complete Granola team were great at getting people to try their granola in person and want to buy some. The issue they had was getting people to buy online without having a taster first or spending heaps on sending out free samples.

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Being a premium product, with a premium price tag, we Redesigned the packaging and website to reflect their brand and position complete granola to stand out from other commercial cereals and maintain their sense of being made by hand and with love. We opted to focus on the product as they are still exploring who their customer really is, and using instagram and facebook as part of their main online brand presence.

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